DMA's Online Privacy Policy for
  • Last Modified: 04/20/2017
  • This Privacy Policy describes how The DMA ("DMA," "We," "our," or "Us,") collects, uses, and shares information through our consumer preference service, DMA Choice ("Service"), at To view our privacy policy for other DMA digital properties, please visit
  • The DMA provides the following consumer preference services through our website
    1. Removing your name from mailing lists
    2. Removing your name from email lists
    3. Removing deceased individuals' names from lists
    4. Removing the names of individuals in your care from lists
    5. Removing your name from telemarketing lists
  • Information We Collect
    We may collect information when you voluntarily provide it to us, for example, when you register for our service or communicate with us. This information may include contact information, such as your name, address, and email address.

    We may also receive information about you from third parties and combine that information with information that you have provided to us.

    We may also collect information including, but not limited to, browser type, pages visited, device type, and time and date of visit. We may use cookies or similar technology to collect such information. Information gathered by cookies or similar technologies may be used for our business purposes such as analytics, research, digital advertising, and operational purposes. You may set your browser to notify you when a cookie is sent or refuse cookies altogether, but certain features of this site might not work without cookies.
  • Information Use
    Information collected by registration for the Service is used to implement your preferences.

    We may also use the information we collect to:
    1. Respond to your inquiries and requests;
    2. Operate our website and improve your experience;
    3. Analyze how our website is used;
    4. Identify or remediate possible threats to the website's security;
    5. Conduct research and development; and
    6. For our own internal record keeping.
  • Third Parties
    Third parties do not collect information for advertising purposes from this site.
  • Security
    We take reasonable measures to help maintain information we collect through our website in a secure manner.
  • Updates
    From time to time, we may update this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed.
  • Questions?
    If you have any questions about this Privacy Policy, please contact us at:

    Attention: Privacy Policy
    225 Reinekers Lane, Suite 325
    Alexandria, VA 22314

    Or via email: