Business Services
Consumer choices

  • The ANA (Association of National Advertisers) offers effective and affordable data hygiene management and compliance tools to assist marketers and fundraisers in building consumer trust by honoring consumers’ marketing preferences and in accelerating your sustainability journey. By subscribing to these data hygiene services, you’ll be respecting consumer marketing preferences, helping the environment, and improving your bottom line by saving money.

    ANA members receive special member pricing to access the DMAchoice file. Learn more about ANA membership to see if it’s the right fit for you.

  • List Management/Hygiene Tools for Marketers and Fundraisers
    • • DMAchoice: Prospect Mail Opt-Out List
      • Comprised of consumers who have asked not to receive marketing or donor mail from businesses and organizations with which they do not have an existing business relationship. Also includes elderly and those individuals with health-related challenges – registered by their caretakers.
    • • Deceased Do Not Contact List
      • Contains permanent opt-outs submitted by friends and family of the deceased.
    • • Telephone Do Not Call Lists for Pennsylvania and Wyoming
      • While there is a National Do Not Call List, comprised of consumers who have registered their telephone numbers to stop receiving marketing calls from across the United States, Pennsylvania and Wyoming have also retained their own state Do Not Call lists.
      • The ANA is the provider of the Pennsylvania and Wyoming Do Not Call Lists.
    • • Email Opt-Out List
      • Comprised of consumers who have asked to be removed from unsolicited email promotional offers to their personal email accounts.

  • In addition to these data hygiene tools, the ANA advocates for marketers and fundraisers to employ best marketing practices. Please visit the ANA Center for Ethical Marketing for knowledge-sharing and educational opportunities through committees, compliance tools, ethics issue alerts, guidelines, and tips. By subscribing to our data hygiene tools and adopting best practices in your marketing campaigns, you will contribute to elevating the entire marketing ecosystem by ensuring good business practices, consumer protection in the marketplace, and consumer trust by providing accountability.

  • Resources
  • Key Regulators, Regulation Agencies, and Government Agencies
  • About the ANA
    The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.