DMA's Online Privacy Policy for Consumers

This is a website of the Direct Marketing Association (DMA) as it applies to consumer visitors.

For DMA's Online Privacy Policy for Businesses, visit us at:
www.the-dma.org/privacybusiness.shtml.

Our headquarters postal address is:

Direct Marketing Association, Inc.
1120 Avenue of the Americas
New York, NY 10036-6700

Our Washington address is:

Direct Marketing Association
1615 L Street NW, Suite 1100
Washington, DC 20036-5624

The DMA's consumer opt-out services are administered by Interactive Marketing Solutions. These are:

• How to remove your name from mailing lists
• How to get your name off telemarketing lists
• How to get your name off email lists

These services help you reduce the amount of unsolicited marketing contact from OTHER companies. The DMA does not send you this material. This service is provided for your convenience.

Questions

• If you are a consumer and would like further information or to contact us about DMA's consumer opt-out services, please email us at consumer@the-dma.org.

• If you are having technical difficulty registering, please contact us at etechsupport@ims-dm.com.

• If you are a business and have questions about how to subscribe to these services, please visit us at http://www.ims-dm.com.

This privacy policy is valid for one month from the time you visit our site. If our information practices change in the future, we will only use data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.

For website visitors who provide credit card information for registration on this site…

When you register with our Preference Services online, we collect your name, contact information, and credit card information.

This information is used by us and/or our agents: to support your interaction with our site and honor your preferences. We DO NOT share your name or contact information (including email, telephone and physical address) with other companies. The DMA will not contact you except in a customer service capacity as a result of information you provided on this site.

For website visitors who do not register for our services or otherwise identify themselves…

If you do not sign on to our website, our Web server does not have access to personally identifiable information about you. It does not know your email address unless you volunteer it. The DMA will not contact you except in a customer service capacity as a result of information you provided on this site.

Cookies

We place cookies on all website visitor hard drives to collect aggregate information on the number of visitors to our site and the number of pages viewed.

Cookie information is used only by the DMA and our agents and is not provided to any other organization. It is used in aggregate for traffic analysis and to provide relevant information to our visitors. It is also used for website and system administration, including research and development, user analysis and business decision-making.

Clickstream Data

We collect click-stream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for website and system administration including: research and development, user analysis and business decision-making.

Security

We use industry-standard encryption technologies when transferring and receiving data. We have security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from or about you.

Accountability

If you feel that DMA, or any site, is not living up to its stated information policy, you may contact:

The DMA's Department of Corporate Responsibility at pkachura@the-dma.org or at 202.861.2410, or

The Federal Trade Commission at www.ftc.gov.